What is the Skyscraper Technique and Why Does It Work? The skyscraper technique is a link-building strategy popularized by Brian Dean of Backlinko. It revolves around finding high-performing content, creating something even better, and reaching out to the same audience for backlinks. By producing superior content, you make your content the new "go-to" resource, attracting valuable backlinks naturally. How It Works: The Core Steps The skyscraper technique involves three core steps: Step 1: Find high-ranking content in your niche that has earned a lot of backlinks. Step 2: Create a more comprehensive, updated, and valuable version of that content. Step 3: Outreach to the websites that linked to the original content, offering your superior version as a resource. Case Study: Earning 120 Backlinks in 3 Months with the Skyscraper Technique A digital marketing agency applied the skyscraper technique to an article titled “Ultimate Guide to SEO.” By researchin...
Discover how to enhance user experience and increase customer retention.